Note: The following was posted on Ryze by Michael Lemm, in the MLM for Serious Marketers group. I reprint it here with his permission.
I just received this from a good friend …. very enlightening. It’s so powerful and makes so much sense I thought ya’ll would benefit. Says exactly what I think … and do … only better.
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Not Selling Any Products? Here’s Why…
How would you like to unload more product each and every month… no matter what MLM company you’re with – and no matter what products you’re selling?
I’d like to share a simple principle that can make you money hand over fist, leaving other distributors in your company dumbfounded – wondering how you consistently pull it off!
It’s only 6 words and it comes in the form of a question.
Here it is:
“What Do My Prospects Really Want?”
It sounds simple I know, but let’s delve beneath the surface and really get our hands dirty – because there’s A LOT more to this question than meets the eye.
TO BE THE BEST AT SOMETHING, YOU HAVE TO LEARN FROM THE BEST
When I was struggling to sell stuff early in my MLM career, I stopped taking sales advice from my company and started getting it from real experts. The advertising pioneers… the persuasion professionals… people who HAD to know what they were doing because their job was to sell thousands of products BY THEMSELVES – using nothing more than words on paper.
I mean Michael, I think you’d agree with me, I’d have to be crazy NOT to copy their wildly successful and proven advertising secrets (… strategies that had already made them millions in other industries) and use them in the MLM industry – with my own business!
The following was hands down one of the most important things I’ve ever learned from these marketing legends and is something I’m constantly asking myself:
“What do my prospects really want?”
Let me give you an example.
Women don’t want cosmetics… we really want to improve our appearance, become more attractive, and maybe (hypothetically speaking here) hide a few wrinkles and imperfections while we’re at it!
Plus, it is always nice to get compliments from others – especially that special someone – on how beautiful you look.
Charles Revson, the make-up mogul who created and managed Revlon for over 50 years, clearly understood what his prospects really wanted. He was once quoted saying: “In the factory we make lipstick, in our advertising we sell hope.”
Let’s look at another one.
Elderly folks don’t want just another bottle of arthritis pills… they really want relief from the uncomfortable pain they’re always in.
And more than that, they really want to live their lives independently – without relying on someone else’s help… to be able to freely move about in the garden… to be capable of keeping up with their grandkids…to finally get a refreshing night’s sleep!
Here’s one more – it’s one of my favorites!
Back in the 1800’s, Daniel Webster an American statesman, was asked by a friend to auction off his farm.
“Neighbors,” he said, “we’re not auctioning Tom Brown’s 34 good milk cows… or 80 acres of fine land… or a sturdy home that’s seen 20 winters…
“No,” continued Daniel, “I’m offering you the chance of biting into a red apple with the juicy sap running over your lips… the smell of new mown hay… clear mountain steam water on your table… the crunch of snow under your feet… and the best neighbors in the world…”
After he was finished, bids from the townsfolk came pouring in – because Mr. Webster knew what his prospects really wanted!
So please, take some time (maybe even a couple of hours) and really ask yourself:
“What Do My Prospects Really Want?”
Be sure to scribble down everything you come up with. Don’t stop until you’ve got at least a couple of pages of answers.
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Thank you, Michael, for allowing me to share this. Genie affiliates, what do most of us want, in our busy day-to-day lives? What’s most precious (aside from our loved ones)? Time and money. We’re all very interested in saving time and money. My Shopping Genie helps us do both. It saves us time because we don’t have to go to a gillion different websites looking for what we want. It saves us money because it allows us to browse products quickly, making price comparisons. When you are visiting with your tour-takers, remember to ask them what they really want when shopping. See if the answer isn’t “to spend less time finding what I’m looking for” or “getting the best quality for the least money.” Isn’t it wonderful that you can satisfy both those needs. What do businesses want? To get their name and message in front of as many eyes as possible. Isn’t it great that the folks at MyNet Universe understand what our “prospects” really want!